Imagine this: one day you’re on Page 1 of Google. The next day you stumble down to Page 14. You don’t even know what hit you but it hit you bad. This scenario happens in real life, and in most cases, it’s hapless business owners that are left in the rubble wondering what happened. That’s why a Website Audit Report is a must.
What is Website Audit?
A Website Audit allows you to get a professional review and analysis of your website, as well as its content and inbound links. This covers Web Design and Web Structure Analysis, Page and Link Errors, Page Title and Meta Description Issues, Back links Analysis, URL Architecting, Duplicate Content Analysis, Comprehensive target keyword analysis, and much more!
We highly recommend this service before you start any optimization campaign for your website. When you want to invest in an online marketing campaign, particularly SEO, it is important to have a deep analysis of your website so we can customize your SEO campaign.
Google Algorithm Updates
In addition to being better prepared to run an SEO campaign, getting a website audit will also protect your website from Google’s algorithm changes. Google is continuously tweaking their algorithms to provide users with search engine results of ever improving quality and relevance.
Two of their major algorithms are called Panda and Penguin. To date, there have been 25 Panda updates since 2011 and 3 Penguin updates since 2012 which has affected 41.4% of search queries. Panda updates are generally targeted at sites with low quality content and Penguin updates are targeting web spam.