Online Reputation Management
Almost everybody is Googling themselves these days because they know that they are also being Googled. So do you Google yourself and don’t like what you see? Well, that’s what your prospects and customers see. You may have the patience not to act on negative comments about you or your business but your prospects and customers may not be as forgiving. Fact: 80% of people surveyed had changed a purchase decision due to a bad review they saw online. And with competition tighter than ever, businesses are seeing that Reputation Marketing is now a necessity.
What is Reputation Marketing?
Your online reputation is important. With the huge and ever-growing population searching online to evaluate businesses – bad comments and reviews about you, your brand, your business, products and services can gravely affect company morale and sales. That’s why it is key to monitor your online reputation and take a plan of action to counter any negative material and proactively act to produce positive material about you, your brand, your business, products and services.
Why Monitor Your Online Reputation
According to studies, 78% of Internet users conduct product research online. They believe reviews are the most credible form of advertising. Also, 44% of online adults have searched for information about someone whose services or advice they seek in a professional capacity, like a doctor, lawyer or plumber.
What We Do? – Reputation Marketing Services
- Review Building – We will create and post positive reviews about your product, service, or business. These reviews are posted in authoritative web properties so that they are able to surpass negative reviews in search results. Our focus is to “push down” negative reviews and highlight positive comments about you or your business.
- SMO Profile Creation and Optimization – We will set up your social media accounts, particularly Facebook and Twitter. For Facebook, we can create a personal profile or a business page. We can optimize your accounts with tweets and page updates, by joining groups, and by participating in discussions. We can customize your social network account URL in accordance with your branding initiatives.
- Social Media Boosting – Imagine SMO profile creation and optimization on steroids. This is a recurring service that will ensure your social accounts will be rich with activity meant to improve your online reputation. Apart from updates, groups, and discussions, we can also acquire friends and followers for you.
- Other services like Research and Analysis, Competitor Backlink Analysis, and Content Generation.